> The problem is that people believe theirs app will be web-scale pretty-soon so need to solve the problem ASAP.
Investors really wanted to hear about your scaling capabilities, even when it didn't make sense. But the burn rate at places that didn't let a spreadsheet determine scale was insane.
Years working on microservices, and now I start planning/discovery with "why isn't this running on a box in the closet" and only accept numerical explanations. Putting a dollar value on excess capacity and labeling it "ad spend" changes perspectives.
Is only after being burned many many times that arise the need for simplicity.
Is the same of NoSql. Only after suffer it you appreciate going back.
ie: Tools like this circle back only after the pain of a bubble. It can't be done inside it