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> The clue to the answer is something I noticed 30 years ago when I was doing the layout for my first book. Sometimes when you're laying out text you have bad luck. For example, you get a section that runs one line longer than the page. I don't know what ordinary typesetters do in this situation, but what I did was rewrite the section to make it a line shorter. You'd expect such an arbitrary constraint to make the writing worse. But I found, to my surprise, that it never did. I always ended up with something I liked better.

This is a well-known phenomenon, and yes, "ordinary" writers and typesetters do this too. These visual loose ends are called Widows, Orphans and Runts [1]. Writing that is less visually ugly on the page will seem to read better.

> Because the writer is the first reader

This seems like a derivative of a zen-like koan from jazz musician Winton Marsalis' "Music is always for the listener, but the first listener is the player" [2]. Interesting that he immediately starts talking about music there too.

> But while we can't safely conclude that beautiful writing is true, it's usually safe to conclude the converse: something that seems clumsily written will usually have gotten the ideas wrong too.

I think I would have enjoyed this read more if it was clear at the top that by the time he'd finished writing it, he disagreed with his initial assertion ("I think writing that sounds good is more likely to be right.") Without that, the article kind of feels like bait, and reading it plus writing this comment feels like me taking it.

[1] https://en.wikipedia.org/wiki/Widows_and_orphans

[2] https://www.facebook.com/watch/?v=162573063275994



TBH, I've written 12 books and rarely deal with orphans or widows. Good typesetting helps take care of this.

(LaTeX previously and now Typst.)




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