What's even AI about it?

The part that's AI about it is the part where it's much easier to get funding if you say it has AI in it.

Much like a hybrid vehicle, this system intelligently switches between the two cooling methods depending on what best suits the situation.

So...it has a microcontroller. Impressive! /s

Have a look at any product marketing these days. Desktop motherboards are calling the fan curve settings AI cooling. Everything that a computer does now, even if it's done it for 30 years is now AI.

It's somehow worse than Blockchain ever was.

It may be hard to believe, but software used to be a fun, intellectually satisfying field.