Joining the crowd to express approval for extremism (or equally extreme disapproval) has a much lower bar than making the "top-level" statements you refer to, though. Inflammatory content is constantly rewarded with a firehose of such "engagement", and it's coming from the vast populace that's supposedly averse to drama.
Suppose there is an arsonist setting fire to random houses. They come by and throw a Molotov cocktail through your window.
We then observe that you immediately drop everything to deal with the fire. Should the conclusion be that you love arson and enjoy spending time on it? More importantly, do we like a system where the arsonist is rewarded for getting you to spend time on something?