Also note this strategy is in its fourth (or fifth?) decade and is also very successfully deployed by adobe et al. It’s also why Linux won on the headless server, though why FreeBSD didn’t I’m not sure; GPL marketing at the right time, perhaps.
The same reason why Ubuntu won the server market (for a while): by capturing the home-desktop/laptop market first, and then worming its way to employer environments by way of familiarity. Linux had broader driver coverage for consumer hardware; there was a time when running *BSD on fragmented consumer hardware was a crapshot.
I said Linux won for the same reason as Ubuntu (winning the distro wars), I did not say Linux won because of Ubuntu. Ubuntu:Linux Distros::Linux:server OSes
