The thing is, studios might “offer” it, but designers aren’t likely to go for the new kid on the block with Affinity’s option when Photoshop is sitting right there; and Canva doesn’t play any part in this little software war, really. Canva is not aimed at pro work, professionals do use it if needed but it is not a tool of choice for any serious design work, it’s really just a stop-gap tool to enable non-designers to do some decent design work, but nothing more than that.

The truth is Adobe has a massive upper hand here in both market share and public perception. Affinity’s offerings might be 100x better, but they will never be “THE Photoshop”—that’s how deep Adobe’s claws are buried within this industry.