That's just the thing though: I want to know what those other incentives are and I was never told anything else than a hand-wavy "money" blurb with zero elaboration.
I mean OK, technically the ad viewing experience in f.ex. iOS is terrible; you sit through 30 seconds, then a white button on an almost-white background appears (dark pattern, they want you to sit looking at the ad longer), then when you "dismiss" is, an AppStore pop-under shows up and you have to dismiss that as well, and ONLY THEN you get another screen where you have to wait 5-10 seconds until the blessed micro X button finally appears.
This can be made much better: the ad platform might enforce the top-left corner be always black and the X button to appear only once and be effective immediately, for example. No shenanigans with bluffing that you are now leaving the ad but haha, you have fallen into our trap! Here's our AppStore page!
But why should Apple care? The money is literally pouring in! And humans operate on fight-or-flight responses much more than what 99% of them would be willing to admit; an Apple executive can drown you in executive jargon but the naked truth would still be "We don't want to change anything that might slow down our income". Or even more bare: "Don't touch it if it works and makes money".
So yeah, that's one of the examples where the hand-wavy "money" blurb would make total sense; I get it.
But in all my career I was never told in clear certain terms -- and they must also make sense -- about why not investing just a measly two hours more on technical excellence is so extremely unwelcome. Of course they always cite velocity and customer retention and how we must make sure we don't miss a potential client but I've never seen even one little piece of evidence of customers churning because a feature was delivered on Wednesday and not Tuesday. I am sure it happens, mind you, but I could never shake the feeling that those dangers are always hugely exaggerated.
I mean OK, technically the ad viewing experience in f.ex. iOS is terrible; you sit through 30 seconds, then a white button on an almost-white background appears (dark pattern, they want you to sit looking at the ad longer), then when you "dismiss" is, an AppStore pop-under shows up and you have to dismiss that as well, and ONLY THEN you get another screen where you have to wait 5-10 seconds until the blessed micro X button finally appears.
This can be made much better: the ad platform might enforce the top-left corner be always black and the X button to appear only once and be effective immediately, for example. No shenanigans with bluffing that you are now leaving the ad but haha, you have fallen into our trap! Here's our AppStore page!
But why should Apple care? The money is literally pouring in! And humans operate on fight-or-flight responses much more than what 99% of them would be willing to admit; an Apple executive can drown you in executive jargon but the naked truth would still be "We don't want to change anything that might slow down our income". Or even more bare: "Don't touch it if it works and makes money".
So yeah, that's one of the examples where the hand-wavy "money" blurb would make total sense; I get it.
But in all my career I was never told in clear certain terms -- and they must also make sense -- about why not investing just a measly two hours more on technical excellence is so extremely unwelcome. Of course they always cite velocity and customer retention and how we must make sure we don't miss a potential client but I've never seen even one little piece of evidence of customers churning because a feature was delivered on Wednesday and not Tuesday. I am sure it happens, mind you, but I could never shake the feeling that those dangers are always hugely exaggerated.