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and then they engage with the app less or even churn.

If your content is so poor that a change of colors can make people leave, then perhaps your content is not worth having.



The colors is part of the content of the product. And it's not that it is 100% more likely for someone to leave sooner, but that it increases the probability that people leave sooner.


It really isn’t, unless it’s a picture or a movie.




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