People doing jobs with no inherent value still need food, shelter, healthcare,… all provided by other people. Further, the cost difference (for there must be a cost difference or we wouldn’t have anyone choosing AI) must come from somewhere, that money is not being used to pay people (or even the same person) doing productive work.
I can see some limited scenarios in up and coming industries or strategically important industries where government job programs could be at least argued for.
The copywriting industry is clearly not either of those.
Clearly those jobs have "inherent value", or The Market would not have sunk a few billion into automating away the people that do them. These are jobs that people have been doing for years, and been getting paid money to do.
Look at how things went for the "Learn to code" workforce. They were told that software would be a valuable skill to have, and sunk a lot of time and money into fronted coding bootcamps. The job market in 2025 looks very different with Sonnet 4.5, which is particularly good at frontend code. What skills would you tell all those copywriters to go re-train in? How confident are you that won't be useless in 10, 15 years? Maybe you can say that they should have trained in other fields of software, but hindsight is 20/20.
I am not saying automation is bad, or that the jobs we have today should be set in stone and nothing change. But, there will be society level ramifications if we take some significant fraction of the workforce and tell them they're out of a job. Society can absorb the impact of a small fraction of the workforce going out of a job, but not a big one.
I can see some limited scenarios in up and coming industries or strategically important industries where government job programs could be at least argued for.
The copywriting industry is clearly not either of those.