That may well be an exception though. I'd imagine most SaaS builders are very much figuring things out as they go rather than starting with deep domain expertise
Agreed. This is why PE buys so many SaaS companies!
My article here isn't really aimed at "good" SaaS companies that put a lot of thought into design, UX and features. I'm thinking of the tens/hundreds of thousands+ of SaaS platforms that have been bought by PE or virtually abandoned, that don't work very well and send a 20% cost renewal through every year.
