FWIW, plenty of work trucks in lots of Companies are boring Vans or Pickups...
Even so, the issue comes to fit for use, cost (initial, ongoing), repairability and value. The F-150 Lightning only checked the fit for use box, since parts backlogs made it unrepairable for potentially months. The initial cost was okay at initial list price, but the actual price for purchase after dealer gouging and the factory raising prices through the roof was kind of insane... on top of a minor fender bender keeping your truck off the road an excessive amount of time killed a lot of momentum.
Even so, the issue comes to fit for use, cost (initial, ongoing), repairability and value. The F-150 Lightning only checked the fit for use box, since parts backlogs made it unrepairable for potentially months. The initial cost was okay at initial list price, but the actual price for purchase after dealer gouging and the factory raising prices through the roof was kind of insane... on top of a minor fender bender keeping your truck off the road an excessive amount of time killed a lot of momentum.