> I think Microsoft delegated all marketing decisions to AI. Not even joking.
I actually think AI would have done a better job of this. And Microsoft being atrocious at branding predates AI mass adoption by about 2 decades, arguably more.
Microsoft used to just name a lot of things for what they did... to a point where it was almost confusing by itself. "Microsoft SQL Server" being a prominent example.
Though, the everything .Net around 2000 was nearly as bad as this CoPilot rename.
I actually think AI would have done a better job of this. And Microsoft being atrocious at branding predates AI mass adoption by about 2 decades, arguably more.