conceptual designs to first working prototype is often a time fraught with problems. I seriously doubt this will be a few weeks and even more doubt the price. It could sell for much more, so why make it so low?
I'm not sure it could. That is, it would sell some at many ranges because it's unique. But I do think price sensitivity will be huge here. In other words, I am guessing every dollar they knock off the price tag will mean a big difference in the number of sales.