What do you gain by blocking adverts? An extra 150K from your data plan?
Quicker page loads, avoiding seizure inducing ads that are designed to attract your attention in an overly aggressive way, better visibility of text because it's not surrounded by flashy pictures, animations and videos. Plus avoiding Flash/Java/JS ads poisoned with malicious content.
And, oh yeah, and ~150K that won't hit my data plan.
For the record, I don't block all ads. I have sites that I allow them on because I am a frequent user and their ads are not too obnoxious to deal with. If my page views (never clicks though) help them then great! But I surf with the blocker on by default for the reasons laid out above.
Quicker page loads, avoiding seizure inducing ads that are designed to attract your attention in an overly aggressive way, better visibility of text because it's not surrounded by flashy pictures, animations and videos. Plus avoiding Flash/Java/JS ads poisoned with malicious content.
And, oh yeah, and ~150K that won't hit my data plan.
For the record, I don't block all ads. I have sites that I allow them on because I am a frequent user and their ads are not too obnoxious to deal with. If my page views (never clicks though) help them then great! But I surf with the blocker on by default for the reasons laid out above.