They should. It looks like Waymo & partners will easily beat them to market on the electric & autonomous car future, anyway.
Big energy companies tend to have a market cap at least 10x big car companies, anyway. That's where their future is.
The only way I see that they could turn the car business around is if they somehow get to full autonomy in the market very soon, and then (per master plan part deux) essentially are selling cars as a means of having car owners investing in their autonomous rides network. The clock is ticking on that, though; Waymo seem to be scaling very aggressively.
Yes Google/waymo has been at it since 2009. Musk better deliver the self-driving vaporware [1] he started selling since Oct'16 as shown in the video in https://www.tesla.com/autopilot before he can stall the lawsuit [2] any further...
Big energy companies tend to have a market cap at least 10x big car companies, anyway. That's where their future is.
The only way I see that they could turn the car business around is if they somehow get to full autonomy in the market very soon, and then (per master plan part deux) essentially are selling cars as a means of having car owners investing in their autonomous rides network. The clock is ticking on that, though; Waymo seem to be scaling very aggressively.